This month we’re releasing an updated brand identity, which includes a new logo, colors, and website. We believe the new look better matches what we’ve been achieving for nearly ten years: a team who understands where you are now and where you want to be.
Since Sterling was founded in 2008, we’ve more or less stuck with the same logo – although a few years ago we updated our colors – you can’t really blame us, they were tan and orange. But in the last few years we’ve changed quite a lot: we moved to a new location and we added new members to our team. Many of you may know that Sterling today looks and feels quite a bit different than it did several years ago. Needless to say, it was time for an update.
At Sterling, we want you to live your dreams. That’s why we’re here.
We designed our new logo with your dreams in mind. We kept a few elements of our existing logo, like the Sterling Grey coloring and font, but updated them with fresh and meaningful colors.
And finally, we replaced our old imagery with something that makes us look forward – a bright horizon.
We are not all things to all people. But we are many things to you, our clients. Partners. Fiduciaries. Resources. Educators. When you choose Sterling Retirement Resources, you get all of these things and more.
We welcome you to explore our new website, to read a little more about our process, values, or to get to know us more personally through our updated team profiles.
We hope that you like the new look and we greatly welcome your feedback! We’ve already begun the process of switching out the old with the new and we expect to be fully transitioned over the next few weeks.
As always, thank you for your continued trust and confidence,
Steve, Megan, and the Sterling Team